More people are viewing videos online than ever before.
Any smart business marketer will already know this. But what you may not know are the recent eye-opening statistics behind this fast-growing trend. Your customers are consuming hours of content via video. You need to give them what they want. Start producing more video content about your business!
According to a report by Cisco, in 2019:
- Video will account for 80 percent of global internet traffic
- Nearly a million minutes of video will be shared every second
- It would take an individual 5 million years to watch all the video that will be shared each month
To secure future business growth, it will soon be mandatory for any size business to include videos as a part of their marketing mix.
Get started by creating professionally produced brand-focused videos
Create video content about your company, products, people, and/or services. Need some ideas? Online videos come in the following forms: explainers, presentations, video blogs (vlogs), webinars, ads, interviews, live streams, and product videos. Post the videos to various online outlets and watch our audience grow.
Here are 15 surprising statistics to motivate your marketing efforts!
#1 147.MM Americans watch videos on the internet – NIELSON
#2 22% of U.S. small businesses plan to post a video in the next 12 months – BIA/Kelsey
#3 82% of marketers confirmed that using online video had a positive impact on their business – Tubular Insight.com
#4 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI – ReelSEO
#5 90% of users say that seeing a video about a product is helpful in the decision process – Insivia
#6 It is estimated that one minute of video is equal to 1.8 million words – Forrester researcher Dr. James McQuivey
#7 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video – Forbes.
#8 Enjoyment of video ads increase purchase intent by 97% and brand association by 139% – Hubspot
#9 92% of mobile video consumers share videos with others – Invodo
#10 After watching a video, 64% of users are more likely to buy a product online – ComScore
#11 87% of online marketers use video content – Outbrain11
#12 Combining video with full page ad boosts engagments by 20% – Rhythm and Insights
#13 Including video on a landing page can increase conversion by 80% – Unbounce
#14 59% of executives would rather watch video than read text – Forbes
#15 Including a video on your homepage can increase conversion rates by 20% or more – ReelSEO