Buying and managing Google Ads (formerly Google AdWords) doesn’t have to break the bank. I’ve been working with Lynn Hamilton, owner of Academy of Children’s Theatre on her Google Business account and crafting some very keyword targeted Google Ads. I set up her first few months, spent a few hours training her and now she runs the campaigns herself! She’ll occasionally call me for some advice. I think Google AdWords work for her business because she is reaching a highly targeted audience (parents and mommies) in a small local area (Colorado Springs).