What is Content Marketing?

Content is what customers read online about your business. Content Marketing is about giving your customer information they value. It involves a “pull strategy” where you motivate customers to actively seek out your brand because of the content you are publishing. You...

How To Write a Killer Brand Message

Writing a killer message that cuts through the noise of online chatter isn’t easy. And by the way, “Cheese Curds are Great!” is not an example of a killer message! A brand message is the core marketing message your business shares through words, videos,...

Why Write at Age 88?

March 16, 2019 Blog Update – My father turned 91 today and he still writes at the kitchen table.  Not as often.  He tells me, “Some days are better than others, and some days, well, it just doesn’t come to me.”  But the legal pads remain piled high next to the...