4 Benefits of Writing for Seniors

Here are the four benefits of writing for seniors 1) Processing Emotions2) Having Fun3) Exhilaration4) Joy February 16, 2024, Blog Update – My father is turning 96 this year and still writes at the kitchen table.  Not as often.  He tells me, “Some days are...

What is Content Marketing?

Content is what customers read online about your business. Content Marketing is about giving your customer information they value. It involves a “pull strategy” where you motivate customers to actively seek out your brand because of the content you are publishing. You...

How To Write a Killer Brand Message

Writing a killer message that cuts through the noise of online chatter isn’t easy. And by the way, “Cheese Curds are Great!” is not an example of a killer message! A brand message is the core marketing message your business shares through words, videos,...