What is Content Marketing?

Content is what customers read online about your business. Content Marketing is about giving your customer information they value. It involves a “pull strategy” where you motivate customers to actively seek out your brand because of the content you are publishing. You...

6 Top Social Media Sites for Small Business

“Which social media site should my business be active on?” I hear this question often from small business owners. You can’t ignore the social media platforms, but you don’t need to be on all of them! Maintaining social media sites for your business takes time and...

How To Write a Killer Brand Message

Writing a killer message that cuts through the noise of online chatter isn’t easy. And by the way, “Cheese Curds are Great!” is not an example of a killer message! A brand message is the core marketing message your business shares through words, videos,...